Adding social media and review platform links helps customers learn more about your business and verify your reputation through customer reviews. These links appear on your business profile in the Buddy mobile app.
Watch our quick tutorial to learn how to add social accounts to your profile 👇🏻
Tipping Platform Links
Help customers easily tip your staff by adding payment platform links:
Venmo
Add your business Venmo profile URL
Makes tipping convenient for customers
Instantly accessible from mobile app
Streamlines staff appreciation
PayPal
Include your PayPal business link
Provides international tipping option
Works across multiple currencies
Offers secure transactions
Social Media Platforms
Connect your social media presence to showcase your business:
Available Platforms
Instagram: Share diving photos and daily activities
Facebook: Display events and community engagement
YouTube: Showcase diving videos and tutorials
TikTok: Share quick diving highlights
Spotify: Share diving playlists or podcasts
X (formerly Twitter): Post updates and news
Snapchat: Share instant diving moments
Each platform helps tell a different part of your story and engage with customers in unique ways.
Review Platforms
Help potential customers read reviews from other divers:
Platform Options
Google Reviews: Primary review platform
TripAdvisor: Travel-focused reviews
Yelp: Local business reviews
Adding review links helps build trust with potential customers by providing third-party verification of your service quality.
Showing Social Links on Your Website Too
The social links you add inside Buddy show up on your Buddy listing — but customers also need to find your social channels from your own website. Here's how to add them on Squarespace:
Settings → Website → Social Links
Click Add a social link or email
Add your Instagram, Facebook, YouTube, TikTok URLs
Make sure each is set to Visible
Once added, they'll automatically show as clickable icons in your site footer (and other places depending on your theme).
💡 Keep your handles consistent across platforms (@yourshopname everywhere). Customers searching for you on Instagram should easily find your Facebook too.
For the full walkthrough of all your Squarespace site-wide settings, see → Optimize Your Squarespace Site for Search & Sharing
Frequently Asked Questions
Frequently Asked Questions
Link Management
Q: How do I ensure my links work correctly?
A: When adding links:
Test each URL before saving
Ensure profiles are public
Use complete URLs including 'https://'
Verify links periodically
Q: Can I add multiple links for the same platform?
A: Each platform allows one primary link. Ensure you:
Choose your main business profile
Use official business accounts
Keep links current
Update if profiles change
Platform Specifics
Q: Which social media platforms should I prioritize?
A: Focus on platforms where you:
Maintain active presence
Have quality content
Engage with customers regularly
Share relevant updates
Don't add links to inactive profiles.
Q: How often should I update review platform links?
A: Review links should be:
Checked monthly
Updated if URLs change
Verified for accuracy
Removed if inactive
Technical Details
Q: How do I format international payment links?
A: For international platforms:
Use universal payment URLs
Include country identifiers if required
Test links from different regions
Verify currency handling